On Thursday, Neymar revealed his toned and tattooed abs in a new ad campaign for Superdry’s eco-friendly underwear collection. The footballer, who recently terminated his long-standing contract with Nike, posed shirtless to promote the brand’s latest venture. The Paris Saint-Germain player has been representing Nike for 15 years, but now seems to be exploring other options in the fashion industry.
Oh my goodness! On Thursday, Neymar, who is 28 years old, decided to show off his toned physique without a shirt in Superdry’s fresh campaign. This partnership is significant for the brand as it aims to raise awareness of sustainable fashion by committing to using only 100% organic cotton by 2030. The famous Brazilian athlete expressed that comfort is the most important factor when it comes to clothing, regardless of its type.
When it comes to underwear and sleepwear, finding sustainable options can be a challenge. However, I have recently discovered that Superdry offers the best sustainable options in both categories. I am thrilled about the potential of this partnership. In fact, Paris Saint-Germain star Neymar even showcased the brand’s new sustainable underwear range, flaunting his tattooed abs in jaw-dropping promotional photos. CEO Julian Dunkerton expressed excitement about the partnership, noting that Neymar’s passion for positive change through his institute aligns with the brand’s goals to produce sustainable products while supporting people and protecting the planet.
Superdry has exciting initiatives planned to drive progressive change and leave a positive environmental legacy for future generations in global communities. Meanwhile, Neymar, the world’s most expensive footballer, recently ended his 15-year partnership with Nike in August and has now entered into a big money collaboration.
According to reports from Brazilian outlet Diario do Peixe, Neymar’s contract with Nike came to an end on August 31st, after the two parties failed to agree on the renewal fee. Nike had been sponsoring the footballer since he was just 13 years old, and even supplied equipment for his team when he rose to stardom at Santos. This change of allegiance could potentially have negative implications for Paris Saint-Germain, who are currently supplied by Nike. However, Superdry’s partnership with Neymar marks a significant milestone for the brand in promoting sustainable fashion. PSG received a €70m increase in their contract after signing Neymar, who had previously renewed his Nike deal for £78.6m after winning the Copa Libertadores in 2011. In addition to PSG, Nike also provides kits for Chelsea, Barcelona, Inter Milan, Tottenham, and Liverpool, and sponsors some of the biggest sporting stars including Virgil van Dijk, Raheem Sterling, LeBron James, Serena Williams, and Tiger Woods.